adidas - Adam Pretty
2012 February
TBWA commissioned Tokyo based sports photographer Adam Pretty to shoot NBA stars Derrick Rose and Dwight Howard for the new adidas hoodie lines. Rose and Howard visited Shanghai and Beijing in August 2011 with Adam flying in from Tokyo to shoot the campaign. The athletes were shot in studio with simple set builds used to recreate stadium environments.
To see more of Adam's advertising and editorial work check out the Bloc website where you can also see his 6th World Press award which he won last week for his black and white series on the Shanghai Swimming Championships.
To see more of Adam's advertising and editorial work check out the Bloc website where you can also see his 6th World Press award which he won last week for his black and white series on the Shanghai Swimming Championships.
Blair Getz Mezibov - SCMP Style
2012 February
Talent - Bruna Tenorio
Photographed by Blair Getz Mezibov
Styled by Marcus Teo
Photographed in NYC October 2011
Photographed by Blair Getz Mezibov
Styled by Marcus Teo
Photographed in NYC October 2011
Biotherm - Justin Cooper
2012 February
Yao Chen, award winning Chinese actress and queen of Weibo with her 15 million followers was the subject for the latest Biotherm China campaign shot by beauty photographer Justin Cooper. The campaign was shot in Shanghai over the course of a day with retouching handled in Paris.
Justin, originally from Tasmania has traveled a long way! After living in Paris and Sydney he is now based in Beijing for the next few months so if you're keen to see his book let us know. Alternatively you can see his beauty advertising and editorial work along with his fashion portfolio on the Bloc site.
Justin, originally from Tasmania has traveled a long way! After living in Paris and Sydney he is now based in Beijing for the next few months so if you're keen to see his book let us know. Alternatively you can see his beauty advertising and editorial work along with his fashion portfolio on the Bloc site.
Standard Charter - Martin Scholler
2012 January
In the Autumn of last year TBWA commissioned portrait photographer Martin Scholler to shoot a series of images for their 2011 priority banking campaign. TBWA were aiming to create a campaign which had a premium feel to it and conveyed the tone of a luxury brand hence Martin's photography treatment used a classic, canvas painted background -- inspired by one of his all-time favorite photographers, Irving Penn. By creating a timeless, simple set, the viewer is drawn to focus on the subject's personalities. All production was handled by Bloc with talent casted out of Hong Kong, Shanghai and Beijing while the campaign was styled by Bloc represented stylist Julie Ragolia.
Martin, a new signing for Bloc worked as an assistant to Annie Leibovitz from 1993 to 1996. He advanced as a freelance photographer producing portraits of people he met on the street. The work gained recognition for its strong visual impact and, from 1998 on, his work has appeared in Rolling Stone, Esquire, GQ, Entertainment Weekly, Vouge, Vanity Fair, and W among others. Schoeller joined Richard Avedon as a contributing portrait photographer at The New Yorker in 1999, where he continues to produce some of his award-winning images.
Of special interest is his incredible close up series where the viewer is bought eye to eye with some of the most recognizable faces along with the anonymous. To see his entire body of work check out the bloc site.
Martin, a new signing for Bloc worked as an assistant to Annie Leibovitz from 1993 to 1996. He advanced as a freelance photographer producing portraits of people he met on the street. The work gained recognition for its strong visual impact and, from 1998 on, his work has appeared in Rolling Stone, Esquire, GQ, Entertainment Weekly, Vouge, Vanity Fair, and W among others. Schoeller joined Richard Avedon as a contributing portrait photographer at The New Yorker in 1999, where he continues to produce some of his award-winning images.
Of special interest is his incredible close up series where the viewer is bought eye to eye with some of the most recognizable faces along with the anonymous. To see his entire body of work check out the bloc site.
adidas CFA - Adam Pretty
2011 December
Tokyo based sports photographer Adam Pretty flew to Shanghai in September to shoot the adidas Chinese Football Association new jersey campaign with the national team. The campaign was shot on the CFA training grounds with Adam shooting separate background plates of crowds which were later dropped in during post production to create the feeling of a live game.
To see more of Adam's work check out Bloc Productions.
To see more of Adam's work check out Bloc Productions.
361 - Tom Van Heel
2011 November
For the launch of the 361 Kevin Love campaign Tom Van Heel and Bloc Productions flew to LA to shoot the Minnesota Timberwolves star. Tom shot 3 visuals and a small image library on location in Long Beach with Love showing why he's one of the top rebounders in the NBA over the course of the 4 hours.
Tom is a sports and fashion photographer based out of Amsterdam, his clients include adidas, Boss, Cannon and Nike to name a few. To see more of his work including adidas China campaigns with Jet Li and Li Bing Bing check out the Bloc site.
Tom is a sports and fashion photographer based out of Amsterdam, his clients include adidas, Boss, Cannon and Nike to name a few. To see more of his work including adidas China campaigns with Jet Li and Li Bing Bing check out the Bloc site.
Simon Stock - IPAD APP
2011 November
Photographer and director Simon Stock recently launched his new IPAD app available in the itunes store. The App allows anyone with an iPad, iPhone or iPod Touch to download Simon's films and stills anywhere in the world, with new work being added regularly.
Simon is a UK based car, landscape and portrait photographer based out of London. He has visited China on several occasion shooting campaigns for BMW and Landrover in Beijing and Guangzhou as well as an epic job for Toyota up mount everest! To see more of Simon's work check out the Bloc site or download the app here.
Simon is a UK based car, landscape and portrait photographer based out of London. He has visited China on several occasion shooting campaigns for BMW and Landrover in Beijing and Guangzhou as well as an epic job for Toyota up mount everest! To see more of Simon's work check out the Bloc site or download the app here.
SCMP Style - Blair Getz Mezibov
2011 November
adidas Jet Li - Zach Gold
2011 November
For the 2011 Jet Li Wu Ji campaign adidas and TBWA commisioned photographer Zach Gold to shoot 4 images for the Wu Ji line. Wu Ji is a line created by adidas in partnership with Jet Li hence this campaign aimed to focus on the remarkable life he has led where at every stage, in every chapter, his inspiration has become deeper and more meaningful.
The first milestone focused upon was the 1975 National Wu Shu competition which Jet took first place in at the age of 12 and the second being the Shaolin Temple film, Jet's first major production. The campaign was shot in studio in Beijing with sets being built which aimed to replicate Jet's 1975 Wu Shu training space and and the Shaolin Temple film set. Zach's treatment gave the images a dated finish which gave the imagery a 1970s look and feel.
To see more of Zach's advertising along with his latest campaign for Dickies click here.
The first milestone focused upon was the 1975 National Wu Shu competition which Jet took first place in at the age of 12 and the second being the Shaolin Temple film, Jet's first major production. The campaign was shot in studio in Beijing with sets being built which aimed to replicate Jet's 1975 Wu Shu training space and and the Shaolin Temple film set. Zach's treatment gave the images a dated finish which gave the imagery a 1970s look and feel.
To see more of Zach's advertising along with his latest campaign for Dickies click here.
GORE-TEX Hero Campaign - Adam Pretty
2011 October
Attached below is the new hero campaign we shot with GORE-TEX China. In June sports photographer Adam Pretty and Bloc escaped the summer heat and headed to the mountains of northern Beijing to shoot a series of images for Gore-Tex China. Talent consisted of Goretex sponsored athletes and celebrities including the Chinese Mountain Rescue Team, TV presenter and cameraman A Se and renowned Chinese adventurer Lei Dian Sheng. All images were shot on location with Adam pulling out his climbing skills to shoot the Chinese Mountain Rescue team. Concept creation along with art direction came from Bloc's inhouse creative director Fran Lam.
Adam, a new signing to Bloc is an Australian sports photographer based out of Tokyo. Prior to living in Japan, Adam was based in Beijing for four years where he covered the Olympic games and shot numerous personal projects on Chinese athletes. Commercially his clients include Audi, adidas, BMW, Nike, Li Ning and Anta to name a few, editorially he has shot for Sports Illustrated, Life, Time, Marie Claire and Harper's Bazaar. He has also won numerous awards including the prestigious World Press Photo an incredible five times and covered five Olympic games through his career.
To see more of Adams advertising and sports along with a great series he recently shot on the Shanghai World Swimming Championships check out his folio on the Bloc site, and to see his World Press Photo achievements click here.
Adam, a new signing to Bloc is an Australian sports photographer based out of Tokyo. Prior to living in Japan, Adam was based in Beijing for four years where he covered the Olympic games and shot numerous personal projects on Chinese athletes. Commercially his clients include Audi, adidas, BMW, Nike, Li Ning and Anta to name a few, editorially he has shot for Sports Illustrated, Life, Time, Marie Claire and Harper's Bazaar. He has also won numerous awards including the prestigious World Press Photo an incredible five times and covered five Olympic games through his career.
To see more of Adams advertising and sports along with a great series he recently shot on the Shanghai World Swimming Championships check out his folio on the Bloc site, and to see his World Press Photo achievements click here.
